MyKuihStory: Inspiring Others To Cook
GREAT STORY...Rosdi Che Soh plans to publish his first cookbook next year.
By Murni Nasri
KUALA LUMPUR, Nov 18 (Bernama) -- It is a well-known secret that to be a good cook one needs to have passion and a mother who teaches you everything that she knows.
Rosdi Che Soh @ Junoh is lucky to have both.
The 40 year-old home businessman and owner of MyKuihStory.blogspot.com attributed his skills in cooking and baking to his mother, Che Som Che Lah, 89.
MyKuihStory is a blogspot that shares recipes of traditional food and kuih and is slowly gaining attention from readers in the Klang Valley as well as in the Johor area, where Rosdi is operating now.
“People know my mother as ‘Mek’ and whenever people talk about her, they will surely talk about how good her cooking is,” Rosdi told Bernama’s Lifestyle and Youth recently.
Rosdi’s culinary journey started when he was just 16. Being the youngest of eight siblings who was still in school, Rosdi had to be left at home with his father, who was then working at Malacca Oil Palm Plantation, while his mother was travelling to her village in Kelantan or visiting his older siblings in Langkawi and Taiping, Perak.
“My father didn’t like to eat out because he was very picky when it came to food, so I tried out simple and basic recipes at home for him to eat,” he said.
Furthermore, according to Rosdi, he felt he had to contribute something to the household since everyone was earning a living at that time.
The former operations manager of well-known resort hotels in Malaysia said that the first recipe that he learnt to make from his ‘Mek’ was fried rice, one of his mother’s specialties.
“Nobody can beat Mek’s nasi goreng and I remember I was really looking forward to weekends because nasi goreng would always be on the breakfast menu,” Rosdi reminisced.
Rosdi started the MyKuihStory blogspot in 2009 after resigning from his job at a construction company in Kuala Lumpur.
He said, he began by making samples of his traditional kuih and distributed them to outlets, factories and restaurants, receiving positive feedback in return.
“I ended up supplying for one big factory in Keramat, Bangsawan Kiosk in Pavillion, two cafes at the Ampang Jaya Municipal Council and LRT Corner in Pandan Indah.
I even received an offer to supply for a mega chain store in the KL area but I had to refuse because they wanted it to be in consignment. First, because I didn’t have enough capital and equipment, secondly I was a one-man show at that time,” said Rosdi.
However, good things did happen when Rosdi received a lot of enquiries from friends and potential customers.
MyKuihStory was established when these enquiries also included on how to make the kuih and dishes.
Clients and Orders
MyKuihStory now has around 50 active followers but deals are mostly sealed via email.
According to Rosdi, customers would normally place their enquiries via email.
“When I was based in KL, my customers were from the Klang Valley area and I had orders from as far as Kuala Selangor and Seremban.
“They came across my blog, placed an enquiry and we go from there. My regulars back then were mostly individuals and one international college in KL and one international university in Selangor. They would place orders at least twice weekly for their meetings and gatherings,” he shared.
Rosdi said his biggest order was when he was commissioned to prepare traditional kuih for a wedding reception of 3,000 guests and his biggest order for cooking so far came from the Welfare Department in Johor for their event of a 2,000 strong crowd.
Cookbook And Tutorials
The self-taught cook, who has no professional training whatsoever, plans to publish his own recipe book by the middle of next year.
“Currently, I am in the midst of collecting, testing and altering some recipes for my cookbook, featuring my recipes that are popular among my clients.
At the same time I have been video recording some of my recipes, which I will upload on YouTube by stages early next year.
This is just for the promo and at the end of the day, I plan to produce and sell my own cooking DVDs.
If everything goes as planned, I would like to have my own cooking show,” said Rosdi.
Asked why he does all this, Rosdi said: “I found my purpose in cooking and baking. I love the feeling when people told me that they enjoy my cooking. It is really a joy to see people wanting to try the recipes themselves especially the traditional recipes.
My only motivation is to inspire others to cook and I hope that will give them joy as it has given me joy. It’s a good feeling all over,” said the ever-jovial Rosdi.